Coupang, established in 2010, has become an indispensable part of daily life for many in South Korea, revolutionizing the way people shop online. The platform offers a vast array of products, catering to nearly every need, and its standout feature is the “Rocket Delivery” service, which guarantees that orders arrive within 24 hours. With a price range that remains moderate and accessible, Coupang has carved out a significant niche in the Korean market.

However, for non-Korean users, the platform can present several challenges, particularly due to language barriers and complications with payment methods. Newcomers to Korea often struggle because they may not initially possess a credit or debit card, and the app’s interface, which is primarily in Korean, can be difficult to navigate without language proficiency. Reflecting on my own experience, it took me approximately six months to successfully navigate the app and start using it effectively. However, once I became more comfortable with the language and acquired a bank card, Coupang became remarkably easy to use. Today, I can confidently assert that Coupang’s service is nothing short of extraordinary, with nearly every Korean relying on this platform for their everyday essentials.